diff --git a/piker/data/_sampling.py b/piker/data/_sampling.py
index 10dc43f6..fda93e21 100644
--- a/piker/data/_sampling.py
+++ b/piker/data/_sampling.py
@@ -22,7 +22,7 @@ financial data flows.
 from __future__ import annotations
 from collections import Counter
 import time
-from typing import TYPE_CHECKING, Optional
+from typing import TYPE_CHECKING, Optional, Union
 
 import tractor
 import trio
@@ -32,6 +32,7 @@ from ..log import get_logger
 
 if TYPE_CHECKING:
     from ._sharedmem import ShmArray
+    from .feed import _FeedsBus
 
 log = get_logger(__name__)
 
@@ -219,7 +220,7 @@ async def iter_ohlc_periods(
 
 async def sample_and_broadcast(
 
-    bus: '_FeedsBus',  # noqa
+    bus: _FeedsBus,  # noqa
     shm: ShmArray,
     quote_stream: trio.abc.ReceiveChannel,
     brokername: str,
@@ -298,7 +299,13 @@ async def sample_and_broadcast(
             # end up triggering backpressure which which will
             # eventually block this producer end of the feed and
             # thus other consumers still attached.
-            subs = bus._subscribers[broker_symbol.lower()]
+            subs: list[
+                tuple[
+                    Union[tractor.MsgStream, trio.MemorySendChannel],
+                    tractor.Context,
+                    Optional[float],  # tick throttle in Hz
+                ]
+            ] = bus._subscribers[broker_symbol.lower()]
 
             # NOTE: by default the broker backend doesn't append
             # it's own "name" into the fqsn schema (but maybe it
@@ -307,7 +314,7 @@ async def sample_and_broadcast(
             bsym = f'{broker_symbol}.{brokername}'
             lags: int = 0
 
-            for (stream, tick_throttle) in subs:
+            for (stream, ctx, tick_throttle) in subs:
 
                 try:
                     with trio.move_on_after(0.2) as cs:
@@ -319,11 +326,11 @@ async def sample_and_broadcast(
                                     (bsym, quote)
                                 )
                             except trio.WouldBlock:
-                                ctx = getattr(stream, '_ctx', None)
+                                chan = ctx.chan
                                 if ctx:
                                     log.warning(
                                         f'Feed overrun {bus.brokername} ->'
-                                        f'{ctx.channel.uid} !!!'
+                                        f'{chan.uid} !!!'
                                     )
                                 else:
                                     key = id(stream)
@@ -333,11 +340,26 @@ async def sample_and_broadcast(
                                         f'feed @ {tick_throttle} Hz'
                                     )
                                     if overruns[key] > 6:
-                                        log.warning(
-                                            f'Dropping consumer {stream}'
-                                        )
-                                        await stream.aclose()
-                                        raise trio.BrokenResourceError
+                                        # TODO: should we check for the
+                                        # context being cancelled? this
+                                        # could happen but the
+                                        # channel-ipc-pipe is still up.
+                                        if not chan.connected():
+                                            log.warning(
+                                                'Dropping broken consumer:\n'
+                                                f'{broker_symbol}:'
+                                                f'{ctx.cid}@{chan.uid}'
+                                            )
+                                            await stream.aclose()
+                                            raise trio.BrokenResourceError
+                                        else:
+                                            log.warning(
+                                                'Feed getting overrun bro!\n'
+                                                f'{broker_symbol}:'
+                                                f'{ctx.cid}@{chan.uid}'
+                                            )
+                                            continue
+
                         else:
                             await stream.send(
                                 {bsym: quote}
@@ -482,6 +504,7 @@ async def uniform_rate_send(
             # if the feed consumer goes down then drop
             # out of this rate limiter
             log.warning(f'{stream} closed')
+            await stream.aclose()
             return
 
         # reset send cycle state
diff --git a/piker/data/feed.py b/piker/data/feed.py
index c49ab0fe..94c2f81d 100644
--- a/piker/data/feed.py
+++ b/piker/data/feed.py
@@ -33,6 +33,7 @@ from typing import (
     Generator,
     Awaitable,
     TYPE_CHECKING,
+    Union,
 )
 
 import trio
@@ -117,7 +118,13 @@ class _FeedsBus(BaseModel):
     # https://github.com/samuelcolvin/pydantic/issues/2816
     _subscribers: dict[
         str,
-        list[tuple[tractor.MsgStream, Optional[float]]]
+        list[
+            tuple[
+                Union[tractor.MsgStream, trio.MemorySendChannel],
+                tractor.Context,
+                Optional[float],  # tick throttle in Hz
+            ]
+        ]
     ] = {}
 
     async def start_task(
@@ -1118,10 +1125,10 @@ async def open_feed_bus(
                 recv,
                 stream,
             )
-            sub = (send, tick_throttle)
+            sub = (send, ctx, tick_throttle)
 
         else:
-            sub = (stream, tick_throttle)
+            sub = (stream, ctx, tick_throttle)
 
         subs = bus._subscribers[bfqsn]
         subs.append(sub)